Showroom · Hyderabad
A saree brand whose family trade goes back to Mavuri Veeramma selling sarees on foot in Rajahmundry in the 1930s. Its two-storey flagship on Road No. 55, Jubilee Hills, opened in October 2024 and holds more than 5,000 sarees, including many GI-tagged weaves such as Kanchipuram, Banarasi, Jamdani, Patan Patola, Paithani and Kalamkari.
| Type | Showroom |
|---|---|
| Home city | Hyderabad |
| Area | Road No. 55, Jubilee Hills |
| Website | mavuris.com |
Kanchipuram, the temple town about 75 km south-west of Chennai, is the best-known silk weaving centre in Tamil Nadu, and its sarees are widely regarded as the classic south Indian bridal silk.
The Banarasi saree is woven in and around Varanasi in Uttar Pradesh, one of the oldest brocade centres in India.
Jamdani is a technique of discontinuous supplementary weft in which each motif is woven into the fabric by hand, using small spools or sticks of thread that the weaver passes through the warp only where the design requires.
Patan Patola is a double ikat silk saree from Patan in north Gujarat, woven by a few families of the Salvi community, who are believed to have come from Maharashtra in the twelfth century under the Solanki kings.
Paithani is a silk saree from Maharashtra, named after the town of Paithan in Chhatrapati Sambhajinagar (Aurangabad) district on the Godavari, which was once the capital of the Satavahana dynasty.
Kalamkari, from 'kalam' (pen) and 'kari' (work), is a method of hand painting or block printing on cloth with natural dyes.
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