Showroom · Hyderabad
A Hyderabad ethnic wear brand started in 1971 by Basant Kaur and her son Harish Kumar, which opened its first shop, Neeru Emporium, in 1979. It now has more than 20 stores in the city. Its newer Silks format on S.D. Road is a premium space for silk and handloom sarees, alongside bridal and festive wear.
| Type | Showroom |
|---|---|
| Home city | Hyderabad |
| Area | S.D. Road, Secunderabad (Silks format); Somajiguda and city-wide |
| Founded | 1971 |
Kanchipuram, the temple town about 75 km south-west of Chennai, is the best-known silk weaving centre in Tamil Nadu, and its sarees are widely regarded as the classic south Indian bridal silk.
The Banarasi saree is woven in and around Varanasi in Uttar Pradesh, one of the oldest brocade centres in India.
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